Our Services
All too often a caller’s first words are, “I need a brochure.” Or a news release, or newspaper ad, or a radio spot, or a web site, or a new logo.
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Maybe so … but one of the first services we provide is to dig a little deeper and try to raise the conversation to the bigger picture.
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What is the caller – and potential client -- really trying to accomplish? Does the organization have a strategic plan? Is there a marketing plan? Are there marketing objectives, goals and strategies? Who is the audience? What time frames are involved?
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The answers to these questions determine the specific services or tactics we recommend, and scope and quality of what is most appropriate determines who provides them. It may be a brochure, but often the first step is development or refinement of a marketing plan or campaign plan.
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The bottom line is – we help people develop their story and key messages and then communicate them in a positive, persuasive and cost-effective way to their key audiences.
The process is not that complicated:
* Develop “the story” and four to six key messages.
* Identify the audiences.
* Determine the best and most cost-effective ways to deliver
the messages.
* Track results and make adjustments.
Examples of services:
Marketing/communication plan
Market research
Customer survey
Print advertising
Radio advertising
TV advertising
Outdoor advertising
Sales kit
Brochure
Newsletter
Direct mail
Public and media relations
News releases
News and feature pitches/placements
Speaking platforms and speeches
Web site
Inflatable gorilla
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Some additional thoughts about
The Role of Marketing Communications …
Marketing and Communications ...
* Increase awareness levels of key messages and products/services among key audiences
* Strengthen perceptions and correct misperceptions.
Increased Marketing and Communications can …
* Counter competitive and other threats to maintaining current level of business, and/or
* Contribute to accelerating the growth curve.
Marketing Communications should be viewed as a business investment, not an expense, and works best in the growth cycle IF …
* The product or service is good,
* There is a market for the product or service,
* The company has the capacity to grow, and
* The company wants to grow.